Arena in the Box Seat

International event and venue seating specialists Arena Seating has become the exclusive distributor of The Box Seat in Europe and the Middle East. Adding this new high-end range of permanent stadium seating products for the sports market completes the company’s portfolio of sales and rental event seating.

Arena Seating will launch the next generation of The Box Seat, Mark II, in September.

Sheldon King, designer of the Box Seat range, joins the Arena Team as the Box Seat Business Development Manager, relocating to the UK from his native Australia. Sheldon will be building on15 years experience working at the highest level of international stadium seating. His experience extends from managing the seating installation for the Sydney Olympic Games 2000, to Box Seat installations at a number of prestigious sporting venues including Arsenal FC’s The Emirates Stadium in North London., relocating to the UK from his native Australia.

Sheldon King comments:
“I am very excited to be working with Arena Seating. I have admired their work at the coal face of events seating for many years. The company’s core interest in providing sports seating at events such as the Wimbledon Championships dates back 30 years, and Arena is the only company I have encountered with in-house capacity in the UK and Europe to market, install and maintain The Box Seat at every level. It is unique among UK companies in being able to provide a turnkey solution, with its own experienced personnel providing the after-sales services so essential to clients.”

Dave Withey, Sales Director of Arena Seating, says:
“We are delighted to welcome Sheldon on board and look forward to working closely with him in the years to come. We have entered the permanent stadium seating market with the best possible product range of seating solutions. The Box Seat is head and shoulders above its competitors in terms of design, comfort, installation and innovation. As a fixed permanent seating solution it completes our range of products and services in the sports market. We are very excited about the upcoming launch of The Box Seat Mark II in September.”